Top 5 Fashion Games in Italy Q4 2021: Unified Platform Performance

The fourth quarter of 2021 saw notable activity in Italy's fashion gaming sector, with significant trends across the top 5 applications on a unified platform. Here's a closer look at the performance of these apps:

Hair Challenge

Released by Rollic Games, this app experienced varied weekly revenue, peaking at approximately $26 in the final week of December. Weekly downloads fluctuated, starting at around 47.8K and ending the quarter at 34.9K. Active users saw a decline initially but recovered towards the end, closing with about 124.9K.

Get Lucky: Pool Party!

HOMA GAMES' app had no recorded revenue during the quarter. Downloads began at 60.7K but dropped significantly to 18K by the end of December. Active users followed a similar trend, starting at 85.8K and ending with 29.1K.

Project Makeover

Magic Tavern, Inc.'s game maintained strong weekly revenue, peaking at around $46K in the final week of December. Downloads were steady, starting at 28.4K and rising to 33.4K by the end of the quarter. Active users showed resilience, starting at 157.2K and concluding at 162.1K.

Hair Dye!

Crazy Labs' offering saw no revenue but had fluctuating downloads, starting at 11.3K and spiking to 45.2K in the last week of December. Active users mirrored this trend, beginning at 45.7K and ending with a notable rise to 127.6K.

Makeup Artist: Makeup Games

Beauty salon Studio's app had modest weekly revenue, peaking at $346 in mid-October. Downloads began at 31.8K, dipped mid-quarter, and rebounded to 14.8K by the end of December. Active users saw a decrease early on but gradually increased, ending the quarter at 36.6K.

These insights are powered by Sensor Tower, providing a comprehensive view of the top fashion games' performance in Italy for Q4 2021. For more detailed analytics and trends, visit Sensor Tower.